The RADICAL© Sales Training courses are a structured, value-selling sales training course designed to equip new and experienced sales professionals with a repeatable framework for high-impact customer conversations.

• RADICAL Grad - Designed for graduates looking to launch their career in sales, providing the foundations needed to enter the profession with confidence.
• RADICAL Core - A comprehensive introduction to sales for those new to the field, building the core skills and knowledge needed to succeed in a selling role.
• RADICAL Pro - An advanced programme for experienced sales professionals with a minimum of two years in a sales role, designed to sharpen technique and elevate performance.

The RADICAL© Sales models combine the most effective elements of proven sales methodologies including Integrity Selling, Challenger Sales, SPIN Selling, and PSS 2000 into a clear, end-to-end sales process that takes individuals from preparation through to closing and long-term account growth. 

The courses are highly interactive and engaging, combining theory, real-world application, role play, and gamification to create a fun learning experience that drives immediate behavioural change and improved sales performance.

• Conduct structured, purposeful sales conversations 
• Uncover customer needs using a consultative approach 
• Communicate value effectively (beyond product features) 
• Handle objections with confidence 
• Close opportunities and progress deals professionally 
• Build long-term, high-value customer relationships

• Highly practical – real scenarios and role play 
• Industry-relevant – tailored for medtech and complex sales 
• Repeatable framework – easy to apply in the field 
• Immediate ROI – tools that can be used straight away

• Increased sales effectiveness and conversion rates 
• More consistent sales approach across teams 
• Improved customer engagement and trust 
• Stronger pipeline management and forecasting